Context
Overview
VI Lifestyle is a wellness platform that offers a holistic approach to healthy living—from nutrition and fitness to mental well-being. The client approached us with the need to strengthen their brand identity and create a clearer, more engaging digital experience that builds trust and encourages exploration.
The Goals
Starplan aims to:
Automate the recruitment process with AI to enhance efficiency.
Reduce hiring time and costs through data-driven features.
Improve candidate-job fit using Candidate Ranking and Matching technology.
Provide Advanced Analytics and Insights to help companies make more informed hiring decisions.
Problem
The Challenge
Prior to the redesign, the website faced several key issues:
( 01 )
The content structure lacked clarity and didn’t guide users effectively.
( 02 )
Visual elements didn’t fully represent the calm and trustworthy nature of the brand.
( 03 )
CTAs were not prominent, making it harder to convert new users.
( 04 )
There was no clear distinction between educational content and premium services, which often caused confusion.
Output
The Solutions
We began by understanding the target users—individuals looking for curated wellness solutions that are easy to access and explore.
( 01 )
Content & layout audit to identify navigation and visual pain points.
( 02 )
Reorganization of the information architecture to support smoother content exploration.
( 03 )
Visual design refresh using warm tones, ample whitespace, and clean typography.
( 04 )
Stronger CTA and UI components to help guide users effectively.
Outcome
The Result
The new website design significantly improved the user experience and supported the brand’s business objectives:
( 01 )
Improved content structure
helped users find relevant programs and products faster.
( 02 )
Better brand perception
with a more premium and trustworthy visual presentation.
( 03 )
The final design established a solid foundation for future feature expansions, such as educational articles, blog posts, and subscription-based services.
( 04 )
Click-through rates
for primary CTAs increased by an average of 30–35%.
