Context
Overview
Youth Pocket is a smart pocket money app for teenagers and young adults. It combines simple budgeting tools, goal-based saving, instant peer payments, and gamified tips to make financial literacy feel practical and engaging. The project aimed to deliver an interface that looks fresh, is simple to navigate, and encourages daily use.
The Goals
The Youth Pocket project focused on:
Helping Gen Z learn to manage money independently and responsibly.
Designing an onboarding flow that’s friendly and non-intimidating.
Making saving targets and budgeting feel rewarding and fun.
Enabling easy peer-to-peer payments for daily activities.
Building brand trust with clear visuals and a playful yet credible tone.
Problem
The Challenge
Before Youth Pocket was launched, we identified several key challenges among young users and their parents:
( 01 )
Most teenagers had no practical tools or clear guidance to manage pocket money responsibly.
( 02 )
Existing financial apps felt too formal and intimidating for a younger audience.
( 03 )
Parents found it hard to monitor, top up, and guide their kids’ spending in a simple, safe way.
( 04 )
There was a lack of fun, interactive features to motivate saving habits or daily money check-ins.
Output
The Solutions
We approached the Youth Pocket project by focusing on user needs — teenagers and parents who wanted pocket money to feel easy, safe, and empowering.
( 01 )
To understand daily money habits, struggles, and motivations of Gen Z users and parents.
( 02 )
To define core features: saving goals, spend tracking, peer payments, and parental controls.
( 03 )
Creating a fresh, playful visual language that feels age-appropriate yet trustworthy.
( 04 )
Integrating badges, reminders, and progress trackers to keep young users motivated to save and spend wisely.
Outcome
The Result
The Youth Pocket redesign delivered a more relatable and engaging finance app for Gen Z, helping users and parents meet their money goals together.
( 01 )
Higher user engagement
Young users check in daily to track spending and update savings goals.
( 02 )
Increased parental trust
Parents feel more confident allowing teens to manage pocket money independently.
( 03 )
Solid foundation for future features
The new design makes it easy to expand with add-ons like parental controls, rewards, or learning modules.
( 04 )
Positive early metrics
Pilot tests showed a 40% boost in daily active users compared to the previous prototype.
